It is, therefore, imperative that brands, especially B2C sector ones that target Bharat, urgently adopt Indic languages as the medium through which they disseminate information about their products and services. From website, to social media marketing, to video advertisements and branded content, should make the effort to talk to the local language users.
At SparkTV, we are rigorous about tracking metrics on a day-to-day basis, to understand user behaviour and tweak our product continuously to align with what users want. With a download base of nearly 500K now, we are starting to get access to some interesting patterns in user behaviour. Currently our audience base is largely from […]
JioNews is the latest in the lineup of distribution platforms that SparkTV content can now be viewed on. Our team has been quietly working on streamlining and automating the content delivery, and we are happy to say that the initial burst of content in all five languages is already out.Â Up until now, portions of […]