On the occasion of 73rd Independence Day, Honourable Prime Minister Shri Narendra Modi encouraged every Indian to visit at least 15 tourist destinations across India in the next three years—to promote travel and tourism, and also to encourage a thirst for knowledge. The PM himself had been an avid traveller in his youth. We at […]
A lot has happened in the last 4 months and one among them was the 1 Million Milestone (as of writing this blog, we are about to touch 1.5 Million downloads). Our team has been aggressively working on the app experience through these last few months, with our goal to make it one of the […]
We believe that the equal access to information will not only empower the large swathes of world population that has up until now been isolated, it will spark a whole new breed of companies and startups that will celebrate the cultural diversity of our nation.
It is, therefore, imperative that brands, especially B2C sector ones that target Bharat, urgently adopt Indic languages as the medium through which they disseminate information about their products and services. From website, to social media marketing, to video advertisements and branded content, should make the effort to talk to the local language users.
At SparkTV, we are rigorous about tracking metrics on a day-to-day basis, to understand user behaviour and tweak our product continuously to align with what users want. With a download base of nearly 500K now, we are starting to get access to some interesting patterns in user behaviour. Currently our audience base is largely from […]
JioNews is the latest in the lineup of distribution platforms that SparkTV content can now be viewed on. Our team has been quietly working on streamlining and automating the content delivery, and we are happy to say that the initial burst of content in all five languages is already out.Â Up until now, portions of […]
We’ve got news! Good news. Our app SparkTV (https://sparktv.app) is getting some serious traction on the Playstore. Since its beta launch 45 days ago, the Android app has been downloaded 3,50,000 times by users across India. As a startup that’s serving emerging regional audiences with relevant videos in Indian languages of their choice, SparkTV has […]
Over the last several months, we have been quietly working towards building an advanced media stack that has the ability to power an array of our future products. Prior to building this backend, the workflow for publishing content was cumbersome and time-consuming, leading to lower production volume and over-reliance on a number of tools, services […]
With SparkTV, our constant effort has been to be the source of smart, informative, entertaining and inspiring content for the emerging audiences in India. The media landscape currently suffers from the 80-20 problem — with large volume of online content available only in English, and sheer lack of non-UGC content in several categories for the […]