Giving Life To PM Modi’s Travel Goals For The Common Man

On the occasion of 73rd Independence Day, Honourable Prime Minister Shri Narendra Modi encouraged every Indian to visit at least 15 tourist destinations across India in the next three years—to promote travel and tourism, and also to encourage a thirst for knowledge. The PM himself had been an avid traveller in his youth. We at […]

In 4 Months, SparkTV App Went From A Few Hundred Downloads To More Than A Million!

A lot has happened in the last 4 months and one among them was the 1 Million Milestone (as of writing this blog, we are about to touch 1.5 Million downloads).  Our team has been aggressively working on the app experience through these last few months, with our goal to make it one of the […]

Is your brand vernacular ready?

It is, therefore, imperative that brands, especially B2C sector ones that target Bharat, urgently adopt Indic languages as the medium through which they disseminate information about their products and services. From website, to social media marketing, to video advertisements and branded content, should make the effort to talk to the local language users.

Revamped website launch

Over the last several months, we have been quietly working towards building an advanced media stack that has the ability to power an array of our future products. Prior to building this backend, the workflow for publishing content was cumbersome and time-consuming, leading to lower production volume and over-reliance on a number of tools, services […]

Kannada Language Stream Added to SparkTV

With SparkTV, our constant effort has been to be the source of smart, informative, entertaining and inspiring content for the emerging audiences in India. The media landscape currently suffers from the 80-20 problem — with large volume of online content available only in English, and sheer lack of non-UGC content in several categories for the […]