What Does The SparkTV User Want?

At SparkTV, we are rigorous about tracking metrics on a day-to-day basis, to understand user behaviour and tweak our product continuously to align with what users want. With a download base of nearly 500K now, we are starting to get access to some interesting patterns in user behaviour. 

Currently our audience base is largely from South Asian nations — India, Bangladesh, Sri Lanka, Pakistan and Nepal. In fact, to our surprise, the user base in our app non-Indian countries, especially Bangladesh, has been  growing with no marketing effort at all. At one point, we touched #6 in Play Store in Entertainment category in Bangladesh. We noticed this after the fact and were little taken aback. 

There are also some interesting observations around user behaviour that we have spotted. Bengali users tend to participate in polls much more than other language users, especially when the poll is around Cricket or IPL. On the other hand, Tamil users tend to share content lot less than Hindi users, even though our app has highest viewership in Tamil language content by far. There are also category preferences, some of which were completely unexpected. 

A number of key features are going to be released over the next few weeks, all based off of this user understanding we have developed in the last one month. Some of these features will be strikingly different from the trajectory we have demonstrated so far. More on that soon! 🙂  

To continuously align ourselves with our metrics, we conduct daily jam sessions within the team to incorporate the learnings into our upcoming product and content pipeline. This constant awareness of the user, we believe, is the one of the best ways to build for a culturally diverse multilingual audience that will be the driver of Indian internet in near future. 

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